As a User Experience guy, you encounter hundreds of clients, each with a different background. Sometimes clients don’t understand how UX stuffs connect to their strategic vision and there is a dire need that you make them understand in very simple and their own term. For most of the clients I’ve met, for them definition of UX is just making wireframes. Treating such clients with respect while not losing your temper is wayward.
So I’ve put together some of the most common reasons to get those clients on the same page about UX and break down their misconceptions. Correcting client’s misconceptions isn’t just about defining the role of UX. It’s about encouraging flexibility and challenging perceived limitations to build better interactions. The idea of these four reasons is to make them understand that what is UX design and ultimately believe why it is important… and this idea worked for many clients.. 😉
Helps Define Your Audience
Research and persona creation are the best ways to define your audience. Personas are simply fictional representations of real website users. You can create several personas with different personalities, backgrounds, goals, wants and needs. This segments your audience and displays what each group needs to have the best experience on your app and/or site. Ultimately, it will show how certain users engage with your design and meet their goals on your site, which will help create sales and leads.
Leads to Smart Content Creation
The research component of UX design can help you understand what people are looking for. If you know what users want, then you can create relevant and engaging content. Website content provides information that users are looking for, and if your site doesn’t have the right information, users will go somewhere else.
UX design can help you with what to write, how to write it and why you should write it. Additionally, it can help you create intuitive buttons, icons, meta data and headlines. Good content could be the thing that makes your company or brand stand out against others. Just remember that the right internet marketing company can help with all of this.
Can Increase Sales
For most companies, little is more profitable than a well-designed, responsive website. Responsive web design is crucial for sales and good user experience, because most people surf the net and shop from their mobile devices. A site that’s fast and easy to use with an engaging design and content will most likely gamer more sales than others. Because, users want to get in, do their business and get out without a hassle.
Helps Define Your Goals
Discovery is another major component of UX that involves interviewing stakeholders to learn about projects. This helps with the planning of a site, as different departments have different goals. For example, the marketing and sales departments may have different end goals for a promotional campaign. Marketing may have a goal to increase customer retention and outreach while sales may have a goal to increase sales over a certain period. Goals like these can affect the site’s structure, how users are defined and content creation.